Yes, i fully understand and agree, as a cartographer myself. But to simplify the survey, so that it can be answered by very different people (with very different relation to thematic cartography, from simple reader to researcher), i choose not to specify much of the context. Secondly, i'm interested here about the look of the map, it's graphical effects on the reader.
In fact, it's like when you first see the map without having read the accompanying text, you react to the general aspect, the overall graphical effect, and that's precisely my approach with my PhD about cartography and esthetics.
So with no contextual information, one must suppose that the map is objective, not biased, and that its aim is to communicate some quantitative information about a geographical region.
By the way, i've collected more than 500 full answers, and i'm constructing the analysis.