I think the design concept is pretty cool, but the execution is very rough. Resolution is way too low (even in the full PDF), the top and bottom banner elements don't align to the frame, type in lower blue banner are mis aligned to each other, GIGANTIC label in top right is (oddly) kinda small, the map itself hasn't had much more than basic styles applied to un refined GIS layers, and the location symbol itself is a little hard to find on the map (small, lost in all of those other blocky bldg. footprints).
I hate to be a curmudgeon but this looks like it got a 30 minute resymbolization treatment and that's it. Unless I'm misunderstanding the goal of the submission?
GIS Reference and Instruction Specialist, Stanford Geospatial Center.
www.mapbliss.com.