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FaceBook to market individual maps?


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#1
David Medeiros

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Quick question, anyone here using FaceBook (blech) as a marketing device for a single map product?

I have a recreation and trail map of a Koke'e State Park and NW Kauai on the Avenza Map store. I've done some basic marketing and can see some response (increased traffic to the my website and even a few sales of the map). I think FB would serve to increase the maps profile but not sure about using it for a single product versus my contract company as a whole. Thing is, I don't really want to advertise myself as a contractor right now, I just want to drive more eyes to my products, which at the moment equal one trail map.

Anyway, thoughts on this, examples of single product FB pages, entertaining stories about your life. All are welcome.

David

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#2
GISRox

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Have you considered setting up a Google AdSense account? You can really target the audience you desire and control the daily and monthly costs so it doesn't get too far out of hand.



#3
Jacques Gélinas

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I did use a FaceBook page to promote my wall map. It worked well. Consider using it with BigCartel (free shopping cart with PayPal for up to five items). BigCartel has a FaceBook page app, so you can sell directly from your FB page.

I dropped my Facebook page for the time being because I want to rework my social media strategy with outside help. There is lot of social media networks out there to promote products and setting them up and maintaining them can be time consuming and sometimes with limited results.

Good luck,

Jacques Gélinas
cartographer
www.cartesgeo.ca


#4
David Medeiros

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I did use a FaceBook page to promote my wall map. It worked well. Consider using it with BigCartel (free shopping cart with PayPal for up to five items). BigCartel has a FaceBook page app, so you can sell directly from your FB page.

I dropped my Facebook page for the time being because I want to rework my social media strategy with outside help. There is lot of social media networks out there to promote products and setting them up and maintaining them can be time consuming and sometimes with limited results.

Good luck,


Thanks Jacques. In my case I don't sell the map directly, it's a digital only GeoPDF for the Avenza PDF maps app. I'm hoping that a FB page would be a good point of contact for people making the trip to Kauai and looking for a hiking guide or trail map. I've scattered mentions of the map and my info page around various sites like Yelp etc and that seems to have worked pretty well. I'm hoping FB works for single product info pages as well, or is to really better suited to blog about your work etc? I don't want to maintain a blog or business page, just an info page for the one map that helps people find it and link to the app and map store.

GIS Reference and Instruction Specialist, Stanford Geospatial Center.

 

www.mapbliss.com

 


#5
Kalai Selvan

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Thats good to hear!!!



I did use a FaceBook page to promote my wall map. It worked well. Consider using it with BigCartel (free shopping cart with PayPal for up to five items). BigCartel has a FaceBook page app, so you can sell directly from your FB page.

I dropped my Facebook page for the time being because I want to rework my social media strategy with outside help. There is lot of social media networks out there to promote products and setting them up and maintaining them can be time consuming and sometimes with limited results.

Good luck,


Thanks Jacques. In my case I don't sell the map directly, it's a digital only GeoPDF for the Avenza PDF maps app. I'm hoping that a FB page would be a good point of contact for people making the trip to Kauai and looking for a hiking guide or trail map. I've scattered mentions of the map and my info page around various sites like Yelp etc and that seems to have worked pretty well. I'm hoping FB works for single product info pages as well, or is to really better suited to blog about your work etc? I don't want to maintain a blog or business page, just an info page for the one map that helps people find it and link to the app and map store.


Thanks and Regards
Kalai Selvan


#6
MapMedia

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Jacques - Would you mind expanding on your FB ad experience? What you did right, target audience, conversion rate?

I think what GISrox meant was Adwords, not Adsense.

My tip: test multiple landing pages and ad copy. Measure conversions. Keep the ad and landing page with the highest traffic and conversion.

Chris

#7
David Medeiros

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Still need to work on this a bit, but here's what I have so far:

http://www.facebook....416461625078883

One issue I'm having is that it seems like the FB text blocks don't take html code, so I can't set bold or create links under text etc. Probably a way to do it but need to learn more about how FB pages work and how to customize them.

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#8
Jacques Gélinas

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Chris,
I did not have any tools to calculate conversion rate statistics.
But I managed to get up to 17 likes :) . A few direct sales from the page itself to friends and family.
My goal at the time was to try it out and learn. I also wanted to get some feedback from my little network of friends and family. So I would say the target audience was my FB friends. And finally I am not sure if I did anything wright.

I drop it because I realized that it can be time consuming and that I have to set better goals-purpose for the chosen social media network.
I also though I needed to spend more time on my web site before 'spreading out'.

David,
Nice page.
My humble suggestions:
Don't redirect FB users to another page by saying 'find out more...'.
(You already have an 'Also on')
The page might also be for people who have your map. e.g. add PDmaps tips, specific to your map.
In other words make it more then just a product description page. Make it dynamic!
Add photos of real world use. etc.
Don't show your likes... you want visitor to stay on your page.
Don't show your activities.

Again best of luck.

Jacques Gélinas
cartographer
www.cartesgeo.ca


#9
David Medeiros

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Chris,
I did not have any tools to calculate conversion rate statistics.
But I managed to get up to 17 likes :) . A few direct sales from the page itself to friends and family.
My goal at the time was to try it out and learn. I also wanted to get some feedback from my little network of friends and family. So I would say the target audience was my FB friends. And finally I am not sure if I did anything wright.

I drop it because I realized that it can be time consuming and that I have to set better goals-purpose for the chosen social media network.
I also though I needed to spend more time on my web site before 'spreading out'.

David,
Nice page.
My humble suggestions:
Don't redirect FB users to another page by saying 'find out more...'.
(You already have an 'Also on')
The page might also be for people who have your map. e.g. add PDmaps tips, specific to your map.
In other words make it more then just a product description page. Make it dynamic!
Add photos of real world use. etc.
Don't show your likes... you want visitor to stay on your page.
Don't show your activities.

Again best of luck.


Thanks for the feedback Jacques. It s a work in progress and I need to spend sometime with the page layout and content. Showing users on the trail was one of my goals. Need to get my brother who's actually on Kauai to go up and take some pics.

GIS Reference and Instruction Specialist, Stanford Geospatial Center.

 

www.mapbliss.com

 


#10
MapMedia

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I also suggest to anyone in the freelance business to build an opt-in email list - you can add this widget to your website, where people can enter their email address to stay in touch re: news, promotions, etc.
Twitter is also great - get your clients/fans to follow you.

So if you have 2000 members in your newsletter database, and 500+ twitter followers, you can promote new products by emailing and tweeting a google checkout (digital download) link to your new map.

Chris

#11
WendyA

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Hi David, I am a rookie here -and new to map making too...
Possibly this app co (where you can upload your stuff to their templates... FREE... They just want 50% of any downloads/sales)... would suit???

http://www.viewranger.com/en-us

It was recommended to me by an experience hiking/trail map maker as the way to go with a digital version.
(Especially if you are on a low/no budget.)

#12
Michael Karpovage

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Hey David,

 

Yes, I am using Facebook as a marketing vehicle to help sell my single product printed Savannah Historic District Illustrated Map. I started the page in August 2012 when the print map was launched. I've posted a lo-res version of the map in various Savannah-related Facebook pages to gain free publicity and exposure. I also run Facebook ads targeted specifically to Savannah demographics. Once a user clicks on the ad they are taken to my Amazon product page for purchase. Ads work great but can get very costly. It is time consuming to manage the FB page for sure. Here's my product page on Facebook, give it a LIKE!

https://www.facebook.com/SavannahMap

My main web page for this product is: www.karpovagecreative.com/savannah
My PInterest page for this product is: http://pinterest.com...e/savannah-map/

Give em a look and leave a comment!

 

Best Regards,

 

Michael


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• Author of Map of Thieves
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#13
David Medeiros

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Hey David,

 

Yes, I am using Facebook as a marketing vehicle to help sell my single product printed Savannah Historic District Illustrated Map. I started the page in August 2012 when the print map was launched. I've posted a lo-res version of the map in various Savannah-related Facebook pages to gain free publicity and exposure. I also run Facebook ads targeted specifically to Savannah demographics. Once a user clicks on the ad they are taken to my Amazon product page for purchase. Ads work great but can get very costly. It is time consuming to manage the FB page for sure. Here's my product page on Facebook, give it a LIKE!

https://www.facebook.com/SavannahMap

My main web page for this product is: www.karpovagecreative.com/savannah
My PInterest page for this product is: http://pinterest.com...e/savannah-map/

Give em a look and leave a comment!

 

Best Regards,

 

Michael

 

Thanks Michael, those are great examples. I copied your Pinterest page idea. I'd considered it in the past but didn't do it after reading their rules on self promotion. Have you had any issues with that?


GIS Reference and Instruction Specialist, Stanford Geospatial Center.

 

www.mapbliss.com

 


#14
Columbus

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Facebook should be a great way to market your maps, since it has so much data on personal interest available for targeting. Some argue that google CPC (cost per click) engine is still better, but I have been very satisfied with the lead-quality and cost of my facebook campaigns !






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