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Migrating to Intelligence Location analyst?

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I studied geography and have been working with GIS about 4 years in different companies mainly as specialist, meaning lots of edition in ESRI and other software, making maps, running analysis with different tools, making 3D models, so you get the idea.
But I want to focus my starting GIS career to one of two areas, one would be web GIS and internet map portals, and the other would be business intelligence (or location) analysis. These two areas are growing fast and I also find them very interesting. What skills would I have to start learning or focusing on to be a business analyst or what I've also seen as location intelligence? I see lots of job openings on this field and they ask for software engineers, sometimes accountants or some BSc in IT, but I think many of the skills they look for I could also fill in with my background in GIS and geography, I think I would need to learn more about marketing or some specific GIS software? Any advice? and for web mapping?
Thanks a lot.



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I can't say for sure, since I'm not technically in any of those fields. I think you should develop skills in RDBMS like SQL Server, or PostGRE. Both are free and you can install them locally. They both have spatial storage abilities; SQL server internally, and PostGIS as an extension. Probably studying at least one programming language would be useful. Since you are in ESRI land you can start with .NET (C# or VB) or Python. Both would be valuable to know.

If you are interested in Business Intelligence, I'm sure a background in statistics wouldn't hurt. There are some decent courses at statistics.com. Possibly look into Data Mining.

Hope that helps,

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