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Online Local Search Heavyweight DexKnows.com Goes Ultra-Local with Maponics Neighborhoods


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Online Local Search Heavyweight DexKnows.com Goes Ultra-Local with Maponics Neighborhoods

NORWICH, Vt. (September 15, 2009) – Users of the popular online local search site DexKnows.com ® (http://www.dexknows.com) will notice a big change: they can now search by neighborhood to find local restaurants, drycleaners and other service providers near them. Thanks to an agreement announced by R.H. Donnelley, one of the nation’s leading local search companies, and Maponics, DexKnows.com now leverages Maponics map data to offer intuitive neighborhood-level search for all of its 60+ individual city pages.

In addition to making it easy to search by neighborhood (e.g., The Loop in Chicago), DexKnows.com also now allows searches related to a specific problem or need. For example, users can find a local cobbler by typing in "repair shoes" or locate businesses that make house calls to a particular area.

“DexKnows.com delivers a unique, local search experience letting users search by precise locations, such as neighborhoods and landmarks, and by specific needs and service areas,” said Sean Greene, senior vice president of interactive at R.H. Donnelley, which publishes DexKnows.com. “We partnered with Maponics for neighborhood map data because they provided the solution to deliver the user experience we wanted.”

“DexKnows.com’s move from city-wide search results to a local neighborhood focus has transformed it from a leading online search tool to a preeminent local search hub,” said Darrin Clement, CEO of Maponics. “Maponics is proud to have been a part of this enhancement.”

“We chose Maponics for our local search because they offer the best neighborhood search solution on the market,” said Greene. “Each Maponics neighborhood has a distinct boundary line. This may seem like a minor distinction, but clear boundaries are critical for effective search and display.”

Maponics Q309 Neighborhood Boundaries release features boundary data for over 70,000 neighborhoods in 2,800 cities in North America and Europe. Also included is the industry’s first Neighborhood Classification Schema, which provides important neighborhood zoning and social use information, and allows search sites and applications to selectively filter for neighborhoods with profiles that best match searcher intentions.

For more information about neighborhood level search and mapping solutions from Maponics, including Maponics Neighborhood Boundaries ™, call 800.762.5158 or email info@maponics.com. For more information about the new DexKnows.com, including advertising options, call 1-877-4DexBiz.

About R.H. Donnelley

R.H. Donnelley Corporation (OTC: RHDC) is one of the nation's leading consumer and business-to-business local commercial search companies. The company delivers relevant search results for consumers and leads to small- and medium-sized businesses through its Dex-branded print yellow and white pages directories, Internet yellow pages site, mobile and voice search platforms as well as one of the largest pay–per-click ad networks in the U.S. It also operates the nation’s leading business search engine and online directory through its Business.com subsidiary. For more information, visit www.rhd.com and www.dexknows.com.

About Maponics

Maponics specializes in location-based data and information for businesses, including neighborhood, ZIP Code and carrier route boundaries. Local search, real estate, mobile, social media and marketing firms rely on Maponics to power ultra-local interactive search, mapping, and ad targeting platforms, including DexKnows.com, Google ®, Trulia ®, HelloMetro ®, Citysearch ®, D&B ®, infoUSA ®, Dominion Enterprises ® (eNeighborhoods ® and Homes.com ®), Pitney Bowes MapInfo ®, Zvents ®, Smarter Agent ®, Roost ®, CitySquares ® and many others. The Maponics Online Store, powered by Maponics data, is the only place USPS.com refers to for postal maps. Additional information can be found at http://www.maponics.com.





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