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Trulia Partners with Maponics to Expand Neighborhood Coverage More than 300%


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TRULIA PARTNERS WITH MAPONICS TO EXPAND NEIGHBORHOOD COVERAGE MORE THAN 300%

NORWICH, Vt. (August 25, 2009) -- Maponics LLC, (www.maponics.com), a leading provider of neighborhood boundary data, announced a partnership with Trulia ® today that will significantly expand and improve property search and map display for Trulia’s 5.5 million unique monthly visitors. This new alliance will increase Trulia’s neighborhood coverage by more than 300%.

“Feedback and research has shown that offering the ability to search and compare properties by neighborhood is absolutely key to our customer base,” says Emmanuel Fare, VP of product & user experience at Trulia. “As we continue to grow, we felt it was important to expand the number of cities with detailed neighborhood information. After extensively testing various sources, Maponics provided the best data and solutions to fit our needs. ”

The integration of Maponics neighborhood boundary data also allows Trulia to better connect advertisers and searchers, by offering geographically relevant advertising down to the neighborhood boundary level. Trulia Pro agents will see a benefit as their ads will now be served to the neighborhoods they specialize in, not just the cities they represent.

“Trulia was one of the first to recognize the importance of mapping in the online real estate space,” says Mark Friend, Maponics VP of sales and marketing. “We are proud to provide the neighborhood boundary data that will form the back-bone for their incredibly useful local real estate guides, heat maps and sales comparable information.”

Businesses believing they would benefit from access to Maponics neighborhood boundary data should contact Maponics at 800-762-5158 or info@maponics.com.


About Maponics
Maponics specializes in location-based data and information for businesses, including neighborhood, ZIP Code and carrier route boundaries. Local search, real estate, mobile, social media and marketing firms rely on Maponics to power hyper-local interactive search, mapping, and ad targeting platforms, including Trulia, Google ®, HelloMetro ®, Citysearch ®, D&B ®, infoUSA ®, Dominion Enterprises ® (eNeighborhoods ® and Homes.com ®), Pitney Bowes MapInfo ®, Zvents ®, Smarter Agent ®, Roost ®, CitySquares ® and many others. The Maponics Online Store, powered by Maponics data, is the only place USPS.com refers to for postal maps. The Company is located in Norwich, Vermont. Additional information can be found at http://www.maponics.com.

Maponics and/or other noted Maponics related products contained herein are registered trademarks or trademarks of Maponics, LLC. All other registered and unregistered trademarks herein are the sole property of their respective owners. © 2009 Maponics, LLC. All rights reserved.





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