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Maponics Announces The Industry’s First Neighborhood Classification Schema ™


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Maponics Announces The Industry’s First
Neighborhood Classification Schema ™


Now Local Search Companies Have Access to Neighborhood Boundary Data
with Zoning and Social Use Information Built in, for Better Targeted Search Results


NORWICH, Vt. (August 4, 2009) – Maponics, which counts Google ®, Trulia ®, infoUSA ®, Yellow Book USA ® and Citysearch ® among its map data clients, unveiled a major enhancement to its neighborhood boundaries database today: the industry’s first Neighborhood Classification Schema ™. With it, all companies using Maponics Neighborhood Boundaries ™ for interactive search and mapping, or internal analytics, will have access to important neighborhood zoning and social use information, allowing them to selectively filter for neighborhoods with profiles that best match searcher intentions.

“Local search verticals compete almost entirely on how relevant their content is,” said Darrin Clement, CEO of Maponics. “This new Neighborhood Classification Schema provides a major advantage, inside information about what’s happening on the ground in each neighborhood, delivered in a quantified format enabling more actionable search results.”

As part of this Neighborhood Classification Schema, each neighborhood boundary record is given an 8 digit code that encapsulates the dominant information related to over 50 schema parameters. Using these codes, a residential real estate website can easily allow only properties in retirement communities, waterfront districts, or multi-family neighborhoods to be rendered. Likewise, a website with an urban focus can offer search results solely for those neighborhoods that fall within the “downtown area” of major cities. In fact, vertical search sites in entertainment, real estate, travel, restaurant dining, and many other industries will now have everything they need to:

  • Identify residential, commercial, industrial and mixed-use neighborhoods
  • Find neighborhoods containing theatre districts, cultural districts, museum districts, large public parks and other attractions
  • Filter neighborhoods containing subdivisions/planned communities, airports, rail yards, military bases, and mobile home/trailer parks
  • Identify all neighborhoods corresponding to a city’s downtown area
  • Recognize those neighborhoods containing hospital complexes, shopping malls, education facilities and other attributes
  • Display neighborhoods in a hierarchical way (by referring to macro-neighborhood, neighborhood and sub-neighborhood designations) for seamless zooming from the citywide view to the individual street view
The Neighborhood Classification Schema is included as part of the Q309 Maponics Neighborhood Boundaries release, which features neighborhood boundaries for over 70,000 neighborhoods in 2,800 cities in North America and Europe. Each Maponics neighborhood is separated by a clean, single-line boundary that allows customers to construct search algorithms without having to incorporate complicated search logic to deal with overlapping boundary issues.

Companies believing they would benefit from access to Maponics Neighborhood Boundaries, including the new Neighborhood Classification Schema, should contact Mark Friend, VP of sales and marketing at 800.762.5158 or info@maponics.com.

About Maponics

Maponics specializes in location-based data and information for businesses, including neighborhood, ZIP Code and carrier route boundaries. Local search, real estate, mobile, social media and marketing firms rely on Maponics to power ultra-local interactive search, mapping, and ad targeting platforms, including Google, Trulia, Citysearch, Yellow Book USA, infoUSA , Pitney Bowes MapInfo ® , D&B ®, Dominion Enterprises ® (eNeighborhoods ® and Homes.com ®), AccuData ®, Zvents ®, Smarter Agent ®, HelloMetro ®, Roost ®, CitySquares ® and many others. The Maponics Online Store, powered by Maponics data, is the only place USPS.com refers to for postal maps. The company is located in Norwich, Vermont. Additional information can be found at http://www.maponics.com

Maponics and/or other noted Maponics related products contained herein are registered trademarks or trademarks of Maponics, LLC. All other registered and unregistered trademarks herein are the sole property of their respective owners. © 2009 Maponics, LLC. All rights reserved.




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