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McDonalds Map Billboards in Switzerland

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Hi All,

Recently, I've seen a couple creative McDonalds billboards around Zürich. Both prominently feature maps in their concept/presentation.

The first shows the hollow outline of Switzerland in french fries (yellow fries on a red background of course!), and the accompanying text says something like: "100% Swiss Potatoes".

The second billboard shows, more subtly, Switzerland as a brown "splotch" on the side of a cow brown and white cow. The accompanying text says something like: 100% Swiss Beef.

Anyway, here's the cow ad .

The funny thing is (as described in the article here), Micky-Ds actually used an Austrian cow for the shot! According to the photo caption, the cow's tag with the code "AT" gives it away.


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