The budget does not permit hiring a real-live-authentic artist to do the job , so am wondering....
if anyone has a good example of a decent watercolor effect using Photoshop/Illy on a small scale map (US or World map).
I think you should look at Michael Regan's work. One would be able to make a somewhat decent looking copy by using a backdrop with some effects/photoshop painting/smudges and then do the rest of the work in Illy on top.
http://www.new-work.com/mrthumb.htm
Not in color, but I tried to get a watercolor-y "bleed" around the coastlines in this map. It was done with various combinations of filters in Photoshop, with vectors overlaid in Illustrator.
Adam Wilbert
CartoGaia.com & AdamWilbert.com
Lynda.com author of "Access 2013 Essential Training"
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Here's an out there idea: How about using actual watercolors?!
Don't get me wrong, watercolor painting takes incredible skill not just with the brush, but knowing how the paper will respond to the brush and pigment, so I don't want it to sound like I'm discounting any of the discipline that the medium requires. But if you're just looking for a simple color wash to add texture to the background, I'm sure a couple of paints and a half hour of experimentation would yield decent results. You could even simplify it to the point where you just do one wash in blue/green tones for water areas, and a separate wash in brown tones for land. Then scan those into the computer and get creative with your vector masks in Illustrator to separate them into their proper shapes.
I also did a project a couple years ago where the client wanted to present a one-of-a-kind world map to the retiring CEO who had made it a global corporation. I started with a clip-art outline map, added the cities where the company had operations, and then had the file plotted onto "watercolor" paper. A former employee, who was quite talented with watercolor, then added various washes to the oceans and land masses, giving very vague hints of depths and elevations (nothing much more than putting a cordillera along the Andes, etc.). She then glued small jeweled beads over the city dots.
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