I am excited to introduce my new site mappery (http://mappery.com) to the Cartotalk community.
“mappery is a diverse collection of real life maps contributed by map lovers worldwide. For the first time it allows people to easily find relevant and interesting maps of yet unknown places by visually browsing a larger context. mappery makes it easy to find and explore maps by keyword, location, or simply by browsing a map. It includes tourist maps, ski trail maps, college campus maps, national park maps, transportation maps, theme park maps, battlefield maps, and many other types.
I created mappery to provide a way for people to "discover" maps in new ways by applying the Web's very unique ability to surface new places and things. mappery makes it easy for people to find maps not only of familiar places through specific searches, but also to discover maps of yet unknown places by visually browsing a larger context. All maps are tied to the actual locations that they cover and are identified with keywords.
For example, if someone wants to visit a state park with great hiking trails in their area but has never heard of the nearby Big Basin, mappery lets them browse all state parks in the region on a larger map and, in effect, discover Big Basin’s trail map. Then to learn more, they can click through to the source site to get the full information. This brings more visitors to the original site coming in sideways through a visual browse, not only through explicit purpose-driven searches. Additionally, categorizing maps in other meaningful ways, such as by activity or other relevant keywords, also helps bring people to the maps best suited for them.
My hope is that these ways of presenting and organizing maps in an aggregated, contextualized way will help make looking for maps both more efficient and more fun. I believe this pull for users to browse "to see what's out there" will happen when many maps can be found in one centralized place, instead of in separate silos across the web.”
mappery is still in its early stages, but I want to share my thoughts on how I plan for mappery to benefit cartographers, cartography firms, and members of the Cartotalk community.
1. Bring public recognition to great maps. mappery can serve as a compelling showcase for cartographers and map owners to post samples of their maps. mappery plans to prominently feature great maps as determined by the community. This will honor and bring some well-deserved recognition to great map making.
2. Generate business leads & sales revenue for cartographers for their maps and services. Every map has a link back to its source site. Potential customers can discover map samples on mappery and then go visit the sources of select, favorite maps – to buy existing maps or look for custom cartographic services. Those visitors going to cartographers' sites from mappery would be compelled by a specific interest in one of the featured maps, so likely would drive a high conversion rate.
3. Share ad revenue with cartographers. This is something I want to add in the future as the traffic approaches a level that makes it valuable to advertisers. Having several maps aggregated and contextualized in one place (and technically tagged for high search result positions) will help bring about a critical mass of traffic that would not be possible scattered throughout in silos across different sites. In the future, with more features that surface compelling maps and bring more momentum to the site, I believe mappery can share this additional revenue source with cartographers.
I would love to hear any ideas the Cartotalk community has to improve the site from both the cartographer and the public user perspectives.
And of course I would be excited for any of you to add your maps to the site. Please note that lower-resolution samples are fine as long as they are legible since I am trying to keep a minimum level of quality on the site. Also, please contact me through the site if you would like your maps to be featured in a special section of the site to be built out shortly.
Edited by dskendall, 13 February 2008 - 09:52 AM.