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mapformation, CellMap Announce New Strategic Partnership


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#1
Derek Tonn

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Here's a press release from our latest venture at mapformation:

mapformation, LLC and CellMap Inc. are pleased to announce that, effective October 1, 2007, the two companies will begin to jointly deliver enhanced services to their respective clients, related to the creation of wayfinding graphics and the sharing and display of said graphics using cell phone technology. This agreement will enhance mapformation's position of being the preferred one stop shop and "resident expert" for all mapping service needs within the higher education, medical/corporate campuses and "destination" properties market throughout North America, while also helping CellMap to generate a great deal of additional exposure for its products and technology within its primary target markets.

CellMap’s President, Aaron Hilton says "This partnership will accelerate the penetration of our CellMap solution into the high potential university/college market where 93% of the 17.6 million students have cell phones. Our surveys indicate that up to 50 percent of them would use a navigation solution for getting around campus."

Mapformation’s Founder and CEO, Derek Tonn, says "CellMap's products offer the perfect opportunity for our firm to be able to deliver map and diagrammatic content on a wide variety of handheld and mobile devices. Our partnership with CellMap will definitely enhance our offerings and help to reinforce our position as an industry leader in the custom cartography industry."

CellMap is a company based in Vancouver, British Columbia, Canada who has developed a simple process for putting maps on cell phones.

Mapformation, headquartered in Springfield, Minnesota, USA, is a leading supplier in North America of cartographic services, with a particular specialty in serving the university/collegiate market.


Derek Tonn
Founder and CEO
mapformation, LLC

datonn@mapformation.com
http://www.mapformation.com

#2
Jean-Louis

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Thats sounds very very cool Derek. Is there anywhere can I see what this look will like?
Jean-Louis Rheault
Montreal


#3
Derek Tonn

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Sure thing, Jean-Louis! To download a sample of the maps in action at the University of Victoria (or view an example of how it would function over the web rather than on a phone), you can visit: http://cellmap.ca/qc?qc=uvic Pretty cool stuff....and getting cooler with each passing month. They have some very cool enhancements planned for their next release too, so stay tuned! :)
Derek Tonn
Founder and CEO
mapformation, LLC

datonn@mapformation.com
http://www.mapformation.com

#4
MapMedia

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Congratulations. That is quite innovative and a good match of talent.
Now if the cellphone map could help a student find class 43D in Meyers Hall, that would be cool.

#5
Hans van der Maarel

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Congratulations. That is quite innovative and a good match of talent.
Now if the cellphone map could help a student find class 43D in Meyers Hall, that would be cool.


It would bring up a new excuse for why they're late: "I couldn't read the map"... ;)

Congratulations, Derek. Looks like you keep on moving forward.
Hans van der Maarel - Cartotalk Editor
Red Geographics
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#6
Derek Tonn

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Now if the cellphone map could help a student find class 43D in Meyers Hall, that would be cool.


Yes, what you have described is actually very possible and not that expensive to develop....it's just a matter of a college or university (or shopping mall...or a hotel, etc, etc.) either developing in-house or paying someone - wink/wink :) - to develop that additional layer of navigable diagrams. Several of our clients have already had us draw the "insides" of buildings for them as well...and we are hoping that will eventually become the trend as a result of our endeavors with SketchUp, CellMap, and other interactive types of wayfinding resources.

It's all-about moving people from Point A to Point B in a clear, concise and attractive manner with these types of designs, be it getting them to Planet Earth, North America, the United States, the State of Missouri, St. Louis, finding the location of the hotel that is hosting the NACIS conference in the suburbs, or knowing where the banquet is taking place in the property on Tuesday night. There are thousands of mapping firms that will get you to St. Louis or the Hilton Frontenac on a street map...but precious-few that will take you INSIDE the property to show you around. That's where we are trying to position ourselves long-term as a firm....taking over where most of the larger "street map" types of designers and cartographers tend to stop.
Derek Tonn
Founder and CEO
mapformation, LLC

datonn@mapformation.com
http://www.mapformation.com




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