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#16
Derek Tonn

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Danielle,

As a fun side-note, I actually presented a 75-minute web graphics optimization workshop to approximately 70 individuals last week at the annual National Council for Marketing and Public Relations (NCMPR) conference in San Diego. I used my "base" materials from my Practical Cartography Session at NACIS-Madison, and greatly expanded upon several of the points of discussion. I also left 20 minutes at the end of the session to actually go out on the web and have people "put me to the test"....visiting their own web pages and blindly/randomly selecting graphics to run through my software and script processes. That's when the audible gasps began, along with jaws hitting the tables. :P With about 30-45 seconds of work per-graphic, I was able to optimize every single image put in front of me by at LEAST 15-20 percent. Two images, in fact, were able to be reduced in file size by over 90 percent, with ZERO visual difference in the appearance of the graphics on-screen.

What is really interesting with this whole process though is that I have not only figured out how to greatly-reduce the size of graphics on web sites....but I have ALSO figured out how to make several software programs on my computer consume less RAM (run faster) via optimizing all of the graphics and buttons that appear in their user interfaces. I've had the most luck "tinkering under the hood" with Macromedia/Adobe Dreamweaver, as well as NASA World Wind 1.3. I'm also quickly learning to optimize .ico files (like a favicon on a web browser, or all of the graphical icons on your desktop) and animated .gifs. It's like I said a post or two ago: the more I am learning, the more I am realizing that there is to learn. It's been a fun ride though....and I really do believe it is the type of "change the world" solution that will send positive shock-waves throughout the entire internet once more people can fully grasp and appreciate the concepts.

Have a great day!

Derek
Derek Tonn
Founder and CEO
mapformation, LLC

datonn@mapformation.com
http://www.mapformation.com

#17
danielle

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That is really cool. I never would have thought of optimizing the graphics for desktop applications.

Great work!

-Danielle

#18
danielle

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Derek,

Check out these blog posts if you haven't already:

Black Google Would Save 750 Megawatt-hours a Year
http://ecoiron.blogs...-megawatts.html

Emergy-C, The Low Wattage Palette
http://ecoiron.blogs...ge-palette.html

They are looking at how much energy can be saved by changing the colors displayed on your computer monitor.

-Danielle

#19
Derek Tonn

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This thread has been dormant for a while. However, I wanted to quickly post in here today to let folks know that mapformation FINALLY launched our official spin-off site this week related to graphics optimization: http://www.graphicsoptimization.com

The site is half educational, half "let us do the optimization work for you" (for folks who don't have the time and/or are a bit confused or intimidated by the process). We've been talking to BIG, national and international organizations...trying to get a few early-adopters to sign-up and help us spread the message. If anyone at CartoTalk wanted to give it a whirl too, let me know. :) I'm hoping we make at least a little $$$ on the venture, but the primary goal is to reduce bandwidth consumption and improve people's browsing experience across the planet. We'll see how it goes.

Keep those images small! And please, PLEASE keep those optimization links coming...so that I can continually add and improve the content and links that are available on that web site. Thanks!

Derek
Derek Tonn
Founder and CEO
mapformation, LLC

datonn@mapformation.com
http://www.mapformation.com

#20
Derek Tonn

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Hi All!

It has been 3+ months since I last updated this thread, but I wanted to let people know two quick things:

1. I have finally joined the world of blogging and have created a graphics optimization discussion which will hopefully offer even better insight to this particular topic: http://www.graphicso...ation.com/blog/ If anyone has a few minutes and is willing to check that out and offer feedback, suggestions or advice, I would be grateful. My language and presentation is very "conversational"...like I tend to use in CartoTalk. People in web development circles were asking me to blog on the topic for several months now though, so I finally broke-down and decided to give it a go.

2. For those of you who work to optimize 8-bit .png imagery, I would highly, HIGHLY recommend a tool that I recently stumbled across, PNGSlim (http://people.bath.a...png/pngslim.zip). I haven't been able to wipe the smile off my face in two days, and I've been methodically going through and shaving an "extra" 1-2 percent more off of all of my .png imagery that I work with. That may not sound like much, but when you've already used 3-4 scripts/programs to fly as close to the sun as you possibly can without getting burned, PNGSlim was like someone handing me a new "force field" that allows to fly-in another 50-100 miles closer to the sun's surface. :)

Shrink those images! Have a wonderful day.
Derek Tonn
Founder and CEO
mapformation, LLC

datonn@mapformation.com
http://www.mapformation.com

#21
KennyRedman

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Thanks for that pngslim link- that's very useful!

bookmarked your site and will be returning.

#22
ELeFevre

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Hey Derek,
Great to see you're taking the plunge into the blog world. It's the perfect medium for the optimization message and you're definitely the one to bring it! Maybe you could add a counter or graph that shows the bandwidth you've saved over time? Might be a fun addition. My only other suggestion is more content! I'm looking forward to it.



#23
Derek Tonn

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Thanks for the feedback!

Erin, I've thought about some type of graph/counter but (at least for the time being) have decided against it for two reasons:

1. It's not about "me" or "graphicsoptimization.com"....it's about getting people out there to do the optimization work themselves. My showing quantifiable results, project by project, helps. However, I'm not sure if an overall "across the board" aggregate bandwidth savings figure will serve that purpose.

2. Tracking actual bandwidth saved in an ACCURATE manner is a very difficult thing to do. I'd have to verify that a web site is using the newly optimized imagery, as well as have access to the number of page views and unique visitors their site is receiving. That, multiplied times the hundreds of web sites I've looked at and sent optimized imagery to would be a full-time job in and of itself. :)

Some of what I can do too is honestly limited by resources. "G.O." is NOT a profitable venture, at least to this point....and until it is generating meaningful revenues, I have to be careful and maximize the way in which I use my time. All it will take is 1-2 "angels" like a Google, Microsoft, Yahoo, Adobe, etc. to change that! However, no angels are yet in sight....as of noon (Central Time) on November 2, 2007. ;)
Derek Tonn
Founder and CEO
mapformation, LLC

datonn@mapformation.com
http://www.mapformation.com




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