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Avenza Maps App: Avenza Systems Rebrands Popular Map App to Further Define Itself in the Marketplace

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Avenza Maps App: Avenza Systems Rebrands Popular Map App to Further Define Itself in the Marketplace
PDF Maps app receives new name along with varying subscription features to suit all levels of users
TORONTO (August 10, 2016)— Avenza Systems Inc., producers of MAPublisher® cartographic software for Adobe® Illustrator® and Geographic Imager® geospatial tools for Adobe Photoshop®, has announced that it has officially changed the name of the PDF Maps app, its market-leading, award-winning mobile mapping app, to Avenza Maps, effective immediately. The rename increases the company’s popular brand into a more recognizable global presence and better reflects the functionality and use-cases for the application. Along with the rebrand, the Avenza Maps app features a refreshed app icon and website that aims to cater to various users—both consumer and commercial—that currently use the app for personal and business use.
“This rename from PDF Maps to Avenza Maps comes at a defining moment in the continuation of the product and brand,” said Ted Florence, President of Avenza Systems Inc. “We created the app at a time when geospatial PDF files were just becoming popular and have since changed how more than a million people around the world use mobile maps with it. Today, our users obtain maps directly from the Avenza Map Store and directly from their own mapping and GIS workflows, not just as geospatial PDF files but also as GeoTIFF and JPG files. We have created a marketplace and platform that redefines mobile mapping and now is the right time to simplify and adopt the Avenza Maps name.”
The rebranding coincides with the release of a revamped subscription model to accommodate every level of user. The Avenza Maps app and the ability to download as many maps as desired from the in-app map store will remain free for personal-use consumers. New subscription tiers will be introduced to cater to avid users that require more functionality, including the ability to import an unlimited number of maps, to suit enthusiasts and power users who like to import their own maps. The upcoming “Pro” subscription is tailored to commercial and professional users and will include more powerful features needed to conduct work in various industries.
"Helping people produce and use maps is our passion," Doug Smith, Sales Director of Avenza Systems Inc., "We plan to not only grow the Avenza Maps brand, but also to make it even better. The Avenza name is synonymous with high cartographic quality and efficient workflows and many of the maps we provide through the app are created by map publishers who already use our software. Speaking with our customers and industry professionals who use the Avenza Maps app daily helped us understand that the app was not a stand-alone product, but an extension of Avenza’s passion—helping people produce, distribute and use maps in the most effective way possible. Rebranding will allow us to have clearer brand marketing strategy moving forward.”
The Avenza Maps app is an all-inclusive mapping platform for iOS, Android, and Windows mobile devices. Consumers can download the app for free, get georeferenced maps from the Avenza Map Store, and use them completely offline with a variety of tools. Map publishers can register as a vendor in the Avenza Map Store and generate revenue by pricing their maps and making them available for purchase. Businesses and organizations can upgrade to a cost-effective Pro subscription which allows for commercial use, includes enhanced tools and features, as well as enhanced support. For more information, visit the Avenza Maps website at www.avenzamaps.com.
About Avenza Systems Inc.
Avenza Systems Inc. is an award-winning, privately held corporation that provides cartographers and GIS professionals with powerful software tools for making better maps as well as the Avenza Maps mobile mapping platform. In addition to software offerings for Mac and Windows users, Avenza offers value-added data sets, product training, and consulting services. For more information, visit the Avenza website at www.avenza.com.

David Medeiros

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I obviously missed the "revamped subscription model" information when this was initially announced. Very disappointing move IMO.




I'm most concerned about the apparent need to now pay in order to load unlimited user created maps or to manage attribute schema. These are two functions that seem to me to place no load what so ever on the back end Avenza systems as they happen either completely in app (on my device) or between my app and my own cloud services like Dropbox. Why does Avenza now need to recoup costs for these features?


Please tell me I'm wrong in reading that I now won't be able to load more than 5 of my own maps via Dropbox or create and share attribute schema without paying a fee?


Also no idea why "requesting app features" would need me to be a subscriber. Requesting an app feature typically benefits the developer more than the user as the developers are getting real world use case based suggestions for improving their app (this is free user testing).  I have myself supplied several feature suggestions over the years based exclusively on our heavy use of this app in academic research for field data collection. Most of which were implemented in short order and I think have vastly improved the functionality of the app as something much more than a simple mobile geoPDF reader. In the new model, I'd have to pay to contribute enhancement ideas to Avenza?


Really hope I'm reading this incorrectly.

  • KimWright likes this
GIS Reference and Instruction Specialist, Stanford Geospatial Center.


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